Risky Business
2025
CliEnt
Narco Denim
Type
Commercial
Role
CREATIVE DIRECTION
What we did
A gritty social campaign introducing Narco Denim’s black tracksuits through nostalgic hip-hop Americana, moody imagery, and an agile end-to-end production.
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"Incognarco" - Streetwear Under The Radar
Created as part of a three-shoot engagement with Narco Denim, Risky Business was designed to spotlight the brand’s new tracksuits through the world of urban risk-takers. Drawing from nostalgic hip-hop Americana, the campaign paired all-black styling with a bare, vintage loft to create an incognito, under-the-radar presence. Hard lighting, imperfect practical fixtures, and the emptiness of the space gave the imagery a raw, temporary quality—somewhere business happens, but no one truly settles.
Narco's Duo Risk Takers
We led the campaign end to end—from concept TO EXECUTION. Matching tracksuits created a sense of unity, while restrained poses and physical distance introduced tension and individuality. The resulting imagery turned a minimal setting into a distinctive commercial story, with one Instagram post reaching approximately 14K views.
