Road To Ambition
2026
CliEnt
Royal52
Type
Personal
Role
Creative Direction
What we did
A founder-led documentary and micro-campaign connecting Royal 52’s flagship Ambition tee to the personal journey behind the Dallas brand.
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Road To Ambition: Returning to the Beginning
Road to Ambition follows Royal 52 founder Arrington Chadwick and the story behind the brand’s flagship tee: “Influenced by Dreams, Driven on Ambition.” We returned to his former Plano high school to connect the Dallas brand’s present-day momentum to the place where the journey began.
A TEST RUN / FIRST LOOK
This test shoot set the visual direction for a larger founder-led campaign. A graffiti-covered dumpster, direct Texas sunlight, and the distressed Ambition tee created a raw first look that now anchors an expandable rollout of documentary episodes, short-form content, product stories, and campaign imagery.
