Tech Chic / Founder Launch Editorial
2026
CliEnt
Uncut Creative Studio
Type
Commercial
Role
Creative Direction
What we did
A Founder-Led Beauty Launch Editorial That Reimagines The Neighborhood Hair Store Through A Clinical, After-Hours CEO Lens.
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Beauty Retail, Reimagined
Created for a tech CEO launching her beauty startup, this founder shoot positioned her at the center of the brand’s first visual chapter. We used the familiar hair-store setting as a starting point, then reworked it into a sharper world where beauty retail meets product discovery.
OFF THE CLOCK, & ON THE HUNT
The direction paired the clean precision of a modernized hair depot, with the confidence of a CEO just off work, searching for her favorite products.
Elevated styling, purposeful framing, and the store’s everyday texture gave the images a playful but polished energy—making the founder feel both aspirational and right at home in the ritual of beauty shopping.
